Experience

What I’ve Done

Digital Marketing Manager
Hi-Spec® Tools
2023-2024

Key responsibilities:

✔️Led strategic digital marketing initiatives to boost Hi-Spec Tools' online presence and market penetration, focusing on SEO, email marketing, and social media.
✔️SEO Optimization: Implemented advanced SEO strategies, enhancing search engine rankings and organic website traffic. Analyzed metrics to refine tactics for optimal visibility and customer engagement.
✔️Email Marketing: Crafted and executed targeted email campaigns, utilizing segmentation and personalization to promote products and offers, nurturing leads, and building customer loyalty.
✔️Social Media Management: Managed and grew Hi-Spec Tools' social media profiles, creating engaging content and promotions that increased brand awareness and community interaction.
✔️ Achieved a stronger online presence, improved brand recognition, and customer base expansion. Significantly boosting website traffic and conversion rates.

Marketing Manager
Diversitech-Global
2023-2024

Key responsibilities:

✔️Led campaign performance optimization and management, significantly enhancing campaign effectiveness.
✔️Executed advanced SEO strategies, including e-commerce optimization and content publishing, to boost online visibility.
✔️Conducted A/B split testing across digital e-commerce campaigns, improving conversion rates.
✔️Focused on conversion rate optimization, resulting in increased ROI for digital marketing efforts.
✔️Managed social media campaigns, increasing engagement and brand awareness.
✔️Developed and optimized email sales funnels, attracting high-quality B2B and B2C leads.
✔️Utilized project management and CRM tools (Monday & HubSpot) for streamlined operations.
✔️Provided monthly analysis and reporting on digital marketing campaigns' success, driving strategic improvements.

Marketing Manager - Part-time Position
Minden Financial Solutions, LLC
2022-2025

Key responsibilities:

✔️SEO Optimization: Applied advanced SEO strategies to enhance Minden Financial's visibility on search engines, driving significant growth in organic traffic.
✔️Content Management: Oversaw the creation, curation, and management of engaging and informative content, ensuring it aligns with SEO strategies and audience interests, thereby improving engagement and retention.
✔️Website Design: Managed the design and functionality of the Minden Financial website, focusing on user experience, aesthetics, and conversion optimization to better serve our audience and meet business objectives.
✔️Social Media Outreach: Directed the development and execution of a robust social media strategy across key platforms (Facebook, Instagram, LinkedIn), increasing brand awareness and engagement.
✔️Developed and executed social media strategy, enhancing brand visibility and fostering community engagement across platforms.

Digital Marketing Manager
Mamba Electric Grinders
2023 - 2024

Key responsibilities:

✔️Spearheaded comprehensive digital marketing strategies to enhance Mamba Grinders' brand presence, focusing on SEO, email marketing, and social media engagement.
✔️Drove significant increases in website traffic and customer engagement through targeted SEO practices and compelling content creation.
✔️Amplified brand awareness via strategic social media initiatives, contributing to overall business growth.
✔️Implemented innovative email marketing campaigns and segmented strategies, enhancing customer retention and acquisition.

✔️Optimized and improved conversion rate by leveraging data insights and optimizing content

Marketing Assistant
Kynection | Intelligent Resourcing
2024-2025

Key responsibilities:

✔️ Planned and executed targeted outreach campaigns to support the sales development team, driving lead generation.
✔️ Managed the social media calendar and coordinated content publishing to boost brand presence and engagement.
✔️ Led LLM optimization and AI citation initiatives to increase brand presence within AI-generated search results, securing citations in platforms such as ChatGPT, Perplexity AI, and Google's AI Overview.
✔️ Planned and executed comprehensive SEO strategies, including technical optimizations, keyword research, internal link building, and content enhancement, to drive organic website traffic and improve search rankings.

✔️ Managed and optimized EDM (eMail) campaigns to nurture leads and drive customer engagement.

✔️ Built and managed workflow automations and sales sequences in HubSpot to streamline outreach and lead nurturing.
✔️ Maintained and organized CRM data in HubSpot, ensuring accurate segmentation, tracking, and reporting.
✔️ Oversaw and maintained the online store, ensuring a seamless user experience and optimized product listings.
✔️ Conducted in-depth keyword research to support SEO and paid search initiatives.
✔️ Executed cold outreach campaigns for event promotion, enhancing attendance and brand exposure.
✔️ Supported various digital marketing initiatives, contributing to the overall success of multi-channel marketing efforts.

EXPERIENCE

Digital Marketing Manager Hi-Spec® Tools 2023-2024

Digital Marketing Manager
Hi-Spec® Tools
2023-2024